LINK to [Formatting Rules] - or to http://here.com/ - use [http://here.com/] to show as 
BULLETS are lines with 3 spaces, an asterisk, a space - the item must be one (wrapped) line
PARAGRAPHS are split with empty lines, UNFORMATTED TEXT starts with white space
HIGHLIGHTS are indicated by groups of single quotes - use two for ''italics'', three for '''bold'''
SECTIONS can be separated with a horizontal line - insert a line containing just 4 dashes